All the news worth keeping.

Weekly tactics to stop sounding like everyone else using AI. Scale your content without losing the voice that gets you paid. Each week you'll get: practical frameworks to maintain your style while using AI, real observations from the AI content wars, and strategies to stand out when everyone else is copy-pasting ChatGPT. Don't become a content clone, become MoreU.

Most Recent

Oct 19, 2026

If you sell with words and use AI, check for these 3 giveaways before you hit send

Researchers measured it, students caught it and Paul Graham stops reading. Here's how to fix each giveaway, plus a fourth that's only going to this list.

Oct 11, 2026

Building a writing business in public

Why I'm hanging up my consulting gloves to write full time, someday...

Oct 10, 2026

I Beat Pangram AI Detector Using Claude

How I use Pangram in Substack to get my ghostwriting articles first draft as close to human as possible.

Oct 2, 2026

If AI Can Recreate Your Content in Minutes, You Don't Own an Asset Yet

AI made competent content cheap. What do you own that a stranger with a good prompt can't copy?

Sep 29, 2026

'That's So AI': The Kids Have Turned AI Into an Insult

In the playground it now means cheap, fake and not worth much. That's a handy test for anyone who makes things for a living.

Sep 18, 2026

Stop Growing an Audience You Can’t Bill

Steven Bartlett is building global creator brands. Most of us need to work out how the next 500 people pay for anything at all.

Sep 16, 2026

£350 for a LinkedIn Post?

AI was supposed to wipe out ghostwriters, so I enjoyed this morning’s Financial Times article rather more than I probably should have.

Sep 13, 2026

Google Can Watermark AI Writing. Before You Rewrite Everything, Read This.

What Neil Patel's 444% traffic claim tells us, what it doesn't, and where your next twenty minutes are better spent.