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AI

AI Writing

+10

If AI Can Recreate Your Content in Minutes, You Don't Own an Asset Yet

Oct 2, 2026

•

7 min read

If AI Can Recreate Your Content in Minutes, You Don't Own an Asset Yet

AI made competent content cheap. What do you own that a stranger with a good prompt can't copy?

Phil Henderson
Keep the Weird Bit
Phil Henderson, +1

AI Writing

+5

'That's So AI': The Kids Have Turned AI Into an Insult

Sep 29, 2026

•

2 min read

'That's So AI': The Kids Have Turned AI Into an Insult

In the playground it now means cheap, fake and not worth much. That's a handy test for anyone who makes things for a living.

Keep the Weird Bit
Keep the Weird Bit

Creativity

+6

Groucho Marx Knew Something About Copywriting We've Forgotten

Sep 6, 2026

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4 min read

Groucho Marx Knew Something About Copywriting We've Forgotten

What a Hollywood row, a forgotten car company and five words from Groucho can teach us about writing in the age of AI.

Keep the Weird Bit
Keep the Weird Bit

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