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Ghostwriting

AI Writing

+10

If AI Can Recreate Your Content in Minutes, You Don't Own an Asset Yet

Oct 2, 2026

•

7 min read

If AI Can Recreate Your Content in Minutes, You Don't Own an Asset Yet

AI made competent content cheap. What do you own that a stranger with a good prompt can't copy?

Phil Henderson
Keep the Weird Bit
Phil Henderson, +1

AI Writing

+7

Stop Growing an Audience You Can’t Bill

Sep 18, 2026

•

5 min read

Stop Growing an Audience You Can’t Bill

Steven Bartlett is building global creator brands. Most of us need to work out how the next 500 people pay for anything at all.

Keep the Weird Bit
Keep the Weird Bit

LinkedIn

+4

£350 for a LinkedIn Post?

Sep 16, 2026

•

3 min read

£350 for a LinkedIn Post?

AI was supposed to wipe out ghostwriters, so I enjoyed this morning’s Financial Times article rather more than I probably should have.

Keep the Weird Bit
Keep the Weird Bit

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